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Google Expands Beta for Pay per Action Ads
Alert search engine marketers first noticed the announcement of limited testing in late June 2 6 but most of us could only wait impatiently and ponder what it meant. Now that Google has opened things up we can get a better handle on what s going on. What is it It s pay per action Google s newest feature for AdWords and AdSense users....
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Checking the List: SEO Details
When you re new to SEO or even if you ve been optimizing web sites for a few years it can be a bit overwhelming. There is so much to remember to make your site climb to the top of the search engine results pages. What s worse is that the search engines keep modifying their algorithms so you need to change your tactics regularly. Wouldn t it be wonderful if someone came up with a checklist ...
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SEO: A Career with a Future
It s not unusual for those working in respected fields to be asked questions by those just entering or re-entering the job market. Naturally the newcomers want to know about the future prospects of those fields. Search engine optimizers face those questions regularly. So what will the field look like five or ten years from now Is it a good career choice ...
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Networking to Build Back Links to Your Web Site
If you ve been doing SEO for a while you know about the concept of linkbait. This is content that is so cool or useful or entertaining that people can t resist linking to it thus improving your page rank and your position in the search engine results pages. But how do you get the word out about your linkbait ...
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Microsoft Buys Tellme
Microsoft fired a new salvo in its so far unsuccessful war to catch up with Google in the search arena. The software giant bought Tellme Networks a voice services and automated directory assistance provider. Tellme may not seem too much like an Internet search company at first glance but it is -- especially when you consider where the next battle over search will be fought....
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